Guest post courtesy of Heida! – A website promotion and digital marketing company
You are setting up a new website at a good time and it is definitely an important and smart investment. But setting up a website is not enough, we need to make sure that our website attracts the right customers. You need surfers to find your new site when they perform relevant searches on Google, otherwise you have a beautiful new site that no one is aware of. Organic traffic from Google searches accounts for over a third of all traffic to commercial websites, more than traffic from sponsored promotion and social media combined. That’s why there are some basic things you need to follow when building a new website in the context of an effective SEO process that brings results.
SEO is the professional and foreign term for website promotion work on Google – a set of processes and technical actions on your website and outside of it designed to make sure that surfers find your website when they perform searches relevant to your field of activity.
If you are moving from an old site to a new one – be sure to make references
If your new site is a transition from a previous and older site, a site that is already in Google’s index and maybe even promoted in Google in one way or another and received links from other domains in the network in the past, it is very important that you take advantage of this and transfer the power from the old domain to the new site as well. If the new site is under a new domain and is different from the old site, references (also called 301 references – Redirect) must be made from pages on the old site to the relevant pages on the new site – references both for surfers who come to the previous site and for Google to understand that you have migrated to another domain. Alternatively, if it is a new site on the same domain, try as much as possible to keep the relevant page addresses for the respective contents.
Building the site’s content according to keyword research and a smart site hierarchy
An essential element in organic promotion on Google is still in-depth and high-quality keyword research, when this also affects the structure of the new website you are setting up. It is important to build the site’s hierarchy also according to thorough keyword research and create a hierarchy that corresponds to the most important and central phrases you want to promote. This is also expressed in the technical structure of the site (addresses, titles, meta tags and so on) but also in the emphasis you will place on the content elements on the site – which should be of high quality and valuable but also adapted to the strategy of the key phrases and promotion of the site. Therefore, the issue of writing marketing content should also be taken into account and it is important to create content on the various landing pages – which on the one hand will help promote the site in the relevant phrases and on the other hand will be written in a marketing way and prompt action.
In general, excellent content is critical to success in the Internet space and in the context of organic promotion on Google, so create excellent, valuable content that promotes interactions with surfers.
New domain – open a new Search Console account
Monitoring and controlling the performance of your website is critical to success and creating a winning digital presence. Therefore, along with implementing the Google Analytics system on your new site, along with other monitoring and analysis systems if you wish, it is important to make sure to open a new Search Console account for the site on the new domain. This is a Google tool that allows you to receive a variety of important data regarding the site’s performance and how the Google search engine “sees” and identifies the site. This will allow you to identify various failures or malfunctions in the Google indexing process and make adjustments and corrections accordingly.
Another important action in the same context is, for example, to make sure that all the buttons, links and texts on the site are accessible and readable for the search engines.
Creating content areas on the main landing pages on the site
The main landing pages on your website are the most important pages that most surfers will reach, so they must be effective, attractive pages with clear and high-quality information, pages that will encourage action on the part of the surfer – for example, leaving details, making a phone call for details, making a purchase, and so on. An important part of this is creating content areas on these landing pages. The intention is the division into short and clear content sections, the addition of images and videos, motivational sections, etc. in order to create a winning landing page.
Installing and configuring great promotion plugins
Organic website promotion is a broad and complex field, which includes many processes and actions that need to be carried out and paid attention to. That’s why technological tools that help with this whole operation not only make life and work easier, but actually allow you to produce better results and concentrate on other aspects of the growth of your website and business, from writing excellent marketing content to other business aspects. Therefore, be sure to install and configure excellent and powerful promotion plugins, powerful tools that improve your SEO. Use the site data that appears in the search console and Google Analytics to maintain the strength of the important pages on the site.
If you work with WordPress sites, it is recommended to work with dedicated plugins such as Yoast SEO plugin, W3 Total Cache, All in one SEO pack and so on.
In conclusion: building a website also requires you to take into account its promotion (SEO). There are quite a few actions that you can do yourself and use different tools that will make the process easier. We recommend that the process be accompanied by a website promoter who can make sure that all issues are taken into account and that the website locations are maintained.